Nowitzki Way Street Naming Ceremony

When the Dallas City Council unanimously voted to rename Olive St. to Nowitzki Way, our office was tasked with handling the promotion of the event. I developed pre-promotional social content, shot day-of IG story videos, served as editor for the announcement article and created the below video.

The performance of our promotional content is in this report.

This video was created as part of the promotional campaign preceding the Nowitzki Way Street Naming Ceremony. Using footage provided by the Dallas Mavericks and audio from the Dallas City Council meeting, I created this video in Adobe Premiere Pro. It was highly engaging on all platforms including a like from Dirk Nowitzki himself.